Northwind wanted a campaign people would stop for on a busy street. We built a visual language of stacked geometric shapes and a single warm coral, so every poster reads in a second, even from a moving bus.
The idea
One shape system, endless layouts. Each billboard, bus side and social post is drawn from the same set of pieces, so the campaign stays recognisable while every placement feels new.
The launch week brought a 38% lift in branded search and a sold-out first collection.